Target Market Identification

When most people think of Canada as a target market they generally think of Toronto, Ontario - and for good reason. Toronto is by far the largest market in Canada and the Province of Ontario the wealthiest.

Toronto is also the most expensive market to advertise in! As a result, it is doubly important to make the right decisions about advertising media. We will ensure that you have a cost effective presence in the Toronto market.

In order to make the most effective use of your marketing budget, we will identify additional less expensive markets that will maximize your advertising budget and provide a good return for your investment.

For example, London, Ontario has a golf participation rate that is more than two times the national average. In London, 41% of men and 18% of women play golf. The national averages are 18% and 9% respectively. Advertising costs in this market is less than 50% that of Toronto.

Montreal, Quebec is the second largest city in Canada and the Province of Quebec is second in total population and therefore an important market. We know that Quebecois love to golf and they love to travel.

Given French is the official language in Quebec, marketing and advertising in Quebec carries an extra challenge. However, Lakeview Productions Inc. has years of experience in Quebec, has established important media contacts, and has French Translation capabilities in place. All this to make your Quebec advertising and marketing campaign a simpler and more profitable experience.