| Newspaper Advertising | |
Advertisements in newspapers are designed to generate spontaneous response to golf package information. A particular market may have prior penetration via golf magazine advertising and editorial support. Newspapers may have frequency discounts, first-time offers, repeat rates, occasional promotions, and special features. In some cases, newspapers will create ads, at no additional cost. On-going negotiations are necessary to ensure that ad rates are the best available and that advantage is taken of special offers. The value of Editorial feature articles is significant. It is often valued at four to five times the cost of advertising. This important marketing tool increases awareness of an area and its facilities, supports Magazine advertising, raises the level of excitement about an area, and provides readers with good reasons to visit. |
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