Golf magazines provide both advertising and marketing opportunities and achieve two objectives:

• Create recognition for a golf destination
• Generate inquiries about golf packages

Based on your specific budget, LAKEVIEW PRODUCTIONS Inc. will allocate advertising to national as well as regional publications.

Publications agreeable to providing added value in the form of editorial support are generally given strong consideration for placement of advertising.

Regional publications are generally smaller publications targeting more specific markets. They tend to be easier to work with, are more cost effective, and more willing to provide editorial support to advertisers. Lakeview Productions Inc. has established an extensive network of such publications and is able to select those appropriate to your marketing and advertising objectives.

The value of Editorial feature articles is significant. It is often valued at four to five times the cost of advertising. This important marketing tool increases awareness of an area and its facilities, supports Magazine advertising, raises the level of excitement about an area, and provides readers with good reasons to visit.