DATABASE MARKETING
"A strategy that is often overlooked is complimenting your online efforts with good old fashioned mail…The advantages of using this medium on a limited basis, at least three or four times per season, is huge. Electronic opens linger in the mid teens, whereas approximately 95% of direct mail will be opened and at the very least glanced at! Direct mail simply reaches more of your target market than anything. Direct mail is especially useful in booking group business. The right list and the right offer can produce amazing returns. The price of a hundred stamps a few times a year is insignificant compared to the income your can generate from your hard copy mailings."
Golf Business Canada, Winter 2010
| Area |
Addresses |
% |
Emails |
% |
| Eastern
Québec |
703 |
1.2 |
255 |
0.9 |
| Montréal |
3,047 |
5.1 |
1,496 |
5.2 |
| Western
Québec |
4,991 |
8.4 |
2,600 |
9.0 |
| Eastern
Ontario |
5,066 |
8.5 |
3,048 |
10.6 |
| Toronto |
6,450 |
10.8 |
3,440 |
12.0 |
| Surrounding
GTA |
15,942 |
26.7 |
11,221 |
39.0 |
| Southwestern
Ontario |
9,209 |
15.4 |
4,795 |
16.7 |
| Northern
Ontario |
1,498 |
2.5 |
241 |
0.8 |
Note:
The above represents a summary of the Quebec and Ontario
markets.
National numbers are available upon request.
|
|
|
MAILINGS
Lakeview Productions is able to provide a large "extensive & exclusive" mailing database – both physical and virtual – that allows you, the client, to get your message to the Canadian golf market quickly and effectively, seriously maximizing your advertising dollars.
With a physical database in excess of 60,000, direct mail pieces can be sent directly to the consumer as an exclusive target mailing, as part of a poly bag co-op mailing (with 95% open rate)
E-blasts can be sent directly to the inboxes of over 42,000 Canadian golfers via The Traveling Golfer.net avenue!
|
|
